You have been leading your company’s content marketing initiatives for a long time. The performance of your team has led to management adopting the content marketing strategies that you have suggested.
Your boss asks you to create and present a content marketing plan. But you have never done it before. It’s difficult to know where you should start.
We’ve collected the top content marketing plans so you can create a plan that is rooted in data, produces results, and has measurable goals. First, let’s talk about what a marketing strategy is.
How do you write a marketing plan strategy?
1. Describe the mission of your company.
The first thing you should do when creating a marketing strategy is to define your mission. This mission should be specific to the marketing department but it should also serve the main purpose of your company’s mission. You should be specific but not overly specific. This marketing plan has plenty of room to describe how you will acquire customers.
If your company’s goal is to make booking travel enjoyable, your marketing strategy might include “to attract a group of tourists, educate them about the tourism industry and then convert them into our users.”
2. Determine your KPIs to accomplish this mission.
A good marketing plan outlines how your department will monitor its progress. You will need to identify your key performance indicators (KPIs) in order to do this. KPIs can be defined as individual metrics which measure various aspects of a marketing campaign. This helps you set short-term goals and to communicate progress to business leaders.
Take the example of our marketing mission as a result of step 1. We might use organic page views to track visits to websites if part of our mission includes “attracting a travel audience.” This is a KPI that allows us to track page views over time.
3. Identify your buyer personas.
The buyer persona describes the type of people you are trying to attract. These can be age, gender, job title, marital status, or location. Your business’s potential and current customers should be reflected in each buyer persona. All business leaders should agree to your buyer personas.
4. Please describe your content strategies and initiatives.
This section will contain the key points and strategies of your content marketing strategy. There are many content channels and types available today. You need to make wise choices and describe how your channels and content will be used in this section.
The following should be included in a content strategy:
- You can create blog posts, YouTube videos and infographics as well as ebooks. Also, it is possible to describe the content volume at daily, weekly and monthly intervals. This all comes down to your workflow, and what short-term goals your content has for you.
- In fact, you’ll need to set goals and KPIs for each type. You can use KPIs to track organic traffic as well as social media traffic and email traffic. Too, you should include in your goals which pages you wish to drive this traffic, like landing pages, product pages and blog pages.
- This content will be distributed on the following channels: You have many options: Facebook, Twitter and LinkedIn as well as YouTube, Pinterest, YouTube, LinkedIn, YouTube, Pinterest, Instagram, and YouTube.
5. Be clear about the omissions in your plan.
The marketing plan describes the focus of the marketing department. The marketing plan also describes the areas that will be ignored by the team.
Include any other business aspects that are not being addressed in the plan. This helps to justify your content, buyer personas and KPIs. It is impossible to please all in one marketing campaign. If your team doesn’t agree with something, it’s time for you to let them know.
6. Define your marketing budget.
While your content strategy may be able to leverage numerous free platforms and channels, there are many hidden costs that a marketing team must account for.
These costs can be used to create a marketing budget. You will outline every expense in the marketing section.
7. Recognize your competitors.
Marketing is about knowing who you are marketing to. Consider profiling the top players within your industry.
You should keep in mind that not all competitors will present the same problems to your company. One competitor may be highly ranked on search engines for the keywords your site is targeting, but another might have an extensive presence on any social networks where you are planning to open an account.
8. Draw up a list of the contributors to your plan and what their roles are.
Now that you have your marketing plan in place, let’s explain who is doing what. While you don’t need to go into the day-to-day activities of your employees, it’s important that you know which teams or team leaders have responsibility for specific content types, channels and KPIs.
You now know the reasons you should create a marketing plan. It is time to get started. If you’re not familiar with the process, it can seem overwhelming to start a marketing plan. There are many resources to help you get started.
Different types of marketing plans
Depending on your KPI`s, there is a specific marketing plan strategy for your business, here is a short table to help you identify it:
Plan | Description |
Market plans for quarterly or annual marketing | These plans outline the campaigns or strategies you will pursue over a given period. |
Social Media Marketing Plan strategy | This plan outlines the tactics and channels you will use to achieve your goals on social media. One subtype of paid marketing plans is the paid strategy plan. This highlights strategies such as PPC or native advertising. |
A Content Marketing Strategy | The plan can highlight the different tactics and strategies you will use to promote your product or business. |
Market Plan for a New Product Launch | It will serve as a guideline for all the tactics and strategies you use to market a product. |
Plan for Growth Marketing | To drive growth marketing results, you need to use data and experimentation. |