A marketing case study can be a powerful way to showcase your company’s strengths and encourage potential customers to get in touch with you. A case study outlines how customers might benefit by working with you to market their business. Case studies that highlight your past success and show how similar clients have been helped are excellent.
This article will explain the basics of a marketing study, as well as how to make your own.
The key takeaways from case studies
Here are some general recommendations for marketing case studies, that you should take into account:
- Marketing case studies tell the story of your company’s successes and failures.
- A prepared marketing case study could give you an edge in the market.
- A case study should be supported by facts and figures, as well as client testimonials, where possible.
What’s a Marketing Case Study?
Marketing case studies tell the story of a company’s success, including a new tool or solution. It usually covers the origin of the case, how it ended, and the resolution. This can prove to be an effective tool for marketing your services.
Different types of case studies in marketing
Three main types of marketing case studies are available. Each takes a different approach in highlighting the company’s capabilities for potential clients.
| Type | Description |
| A third-person case study tells the story of a client’s experiences | These are the types of case studies where testimonials often include client quotes. |
| Case study explaining | Explains how a phenomenon or event affects a tactic. For example, your new outreach program resulted in a 10 percent increase in subscribers. |
| Case study on implementation | This covers the actual implementation of a solution. This case study gives more detail about the implementation and results. |
A marketing case study: What are the components?
Although case studies can be very detailed, it is important to create a simple, understandable, and clear document. These are the essential components of a case study:
1. A descriptive title
The title of your marketing case study should summarise your findings and describe your company’s achievements in the past. Example: How ABC Marketing‘s Vine Tool Leads to a 25% Increase in Sales in One Quarter.
2. View the Client’s Profile
This section should introduce you to the prospective client. It also needs to describe your current problem. This will allow the potential client to better understand your past projects and highlight businesses that have trusted you with their solutions.
3. Problem overview
The client’s challenge or problem is the focus of this section. This section outlines the challenges and pain points of the client. It also explains the constraints your company and the client faced starting the project. For example, a cut-off date that is based on the launch of future initiatives.
4. Solutions Overview
This is the part of your marketing case study where you will go in-depth about the past client’s solution. The prospective client will be able to get an idea of your company’s capabilities and how your product could help them.
5. The results
Be sure to highlight the tangible results of your case study when you present marketing results. Prospective clients want quantifiable evidence to back up your story. This could include a quarterly analysis or an overview of user engagement for clicks, conversions, and website traffic.
6. Visuals
Visualizations are an important part of a marketing case study. They help potential clients to see the benefits of your solutions. Your case study can be made memorable by including graphs, charts, and quotes from clients.
Visualizations allow potential clients to easily absorb your story and give them a reference point to help with their decision-making.
7. A call-to-action
If you want your case study to be closed, including your contact information. This will allow potential clients to reach out to you if they make a decision.
The Best Case Studies examples
1. JPMorgan Chase – Implementing a Comprehensive Target-Date Solution for Funds
- Type of case study: Explanatory
It can be challenging to write a case study on the financial services sector. This case study is the best if you want to benchmark one. JPMorgan did a deep dive to understand the client’s needs and identified the most important investment priorities. The cast study presented the unique solution that was offered to their prospects.
2. Global Inventory Management- Broadridge
- Type of case study: Implementation
Broadridge created an impressive case study, combining a testimonial with visuals and a complex solution. Broadridge took the cast study one step further by discussing how they will use this opportunity to create future solutions.
3. Canadian Natural Resources Limited (CNRL), Creating Value Through Technology and Innovation –
- Type of case study: Instrumental
The case studies focus more on different technologies provided by CNRL. This case study is unique because the brand included multiple collaborations for each technology, and clearly delineated each status. It is perfect how visuals are combined with quantifiable outcomes!
