Consumers are encouraged to read and watch reviews as part of their buying process. A staggering 81% of consumers conduct their research online before buying a product. Prospects conducting B2B research are the same. They do their own research before buying a product. Reviews from customers can reveal a lot about the company’s reputation.
As motivators or objection-removers, case studies are extremely powerful. Your customers will be able to see the positive side of case studies when they use them in their marketing.
How can you use digital marketing case studies to help your business?
These case studies are based on specific cases that demonstrate how your product/service has worked in the past.
Your prospective customers can learn more about you by using case studies. You can also show how past customers have helped you, helping potential clients make better purchasing decisions.
Keep these things in mind when writing case studies
- Which customer was it?
- Was it their goal and what was their need?
- Is this a common customer?
- How did you help them meet their needs and achieve their goals?
PRO TIP: 52% of buyers are concerned about case studies when evaluating vendors.
What can you demonstrate using a digital marketing case study?
Case studies are a trusted way to prove social proof. 88% of customers trust online reviews and ratings.
Marketing perspective, and case studies are so powerful because people who see success stories in their industry assume that the same will be true for them.
You can demonstrate your expertise by using case studies as part of your marketing
- You are comfortable in one field
- Be familiar with the industry’s specific needs
- You have the knowledge and expertise necessary to deliver targeted results in this industry
What case studies can you use in marketing?
Using Case Studies In Blogs
If you post a blog and share your case study on social media, it’s likely your audience will view your case study. You might highlight a challenge or obstacle your customer or company has overcome. In your blog, show the steps you took to resolve those problems.
If we have a case that shows how video marketing helped a client build trust, then we may create a blog post entitled “Client Study: How Video Marketing Helps Build Trust in Your Company.”
A blog about customer success stories is not about your product or brand. It’s about sharing how customers overcome obstacles.
Using Video Case Studies
Most consumers won’t spend much time reading when they purchase a product. We’ve already mentioned that 96% of people watch videos explaining more details about products or services to find out more. They find it easier to view a video that explains all they need in a short and clear manner.
Video case studies must include statistics and data, just like in written cases. Include a call-to-action at the end to let viewers know what the next step is. You’re going to be a success if you are able to show how your company solves client problems and emphasizes the benefits more than the features.
Video allows people to connect with brands and products emotionally. Your customers should explain the benefits of your products or services to help build a better relationship with your future prospects. This will result in more customers and sales.
Using Case Studies On Your Website
A sales page can be used to showcase your case studies, or you could feature them on your homepage. This will allow your visitors to see proof that your customers are satisfied right away. ).
These are some ideas to help you present your marketing case studies:
- Your case study can be used to create feature quotes for your homepage
- Make a landing page with testimonials or video case studies.
- A separate section should be created for case studies or an image that displays a case study.
Case Studies Using Nurture Emails
Email marketing is a great way to use case studies. Send out an email sequence with your case study to help you reconnect cold leads. The best method is? Using “product-specific” segments.
Have you created a case study for a product or service that isn’t already in your database? Take a look at your analytics to see who has been interested in the product. Send a personalized email with your case study attachment to that list.
Case Studies On Social Media
It is very easy to use case studies in social media. What is the best way to approach this? The best approach?
If you really want people to click through your case studies, which is what the point of the site is all about, then you should. Instead of posting “New Case Study”, you need to post them in an inspiring way. Make sure you focus your message on the benefits and be specific. Then, direct the reader to the link.
Finally, in order to help you to remember some tips about digital marketing case studies, here is a True or False table:
Sentence | True | False |
A blog about customer success stories is about your product or brand. | X | |
Video allows people to connect with brands and products emotionally. | X | |
case studies are based on specific cases that demonstrate how your product/service has worked in the past. | X |