Scaling your content marketing efforts can be exhausting. It’s true, especially when volumes are overwhelming and there is pressure to perform. In such cases, what you need is some inspiration. However, the question is, from where do you get that inspiration?
Whatever industry you may be working in, paying attention to content marketing formats that can get your target audiences hooked becomes essential.
So, let’s take a look at some such examples.
Best Content Marketing Verticals
The best examples of content marketing strategies come from companies successfully executing them. These brands have disrupted their respective industries by creating viral content that gives them more exposure and visibility and aligns with their goals and missions.
These strategies enable companies to align directly with Google and leverage the organic search landscape.
Here are a few examples of the verticals where these companies have successfully executed campaigns.
- Interactive content marketing.
- Video content marketing.
- Social media.
- B2B and B2C content marketing.
- eBooks.
- Creative content marketing.
- Blogs.
The following table shows why these strategies work.
Traffic | Content marketing strategies can get businesses more organic traffic. |
Sales | These strategies get you more potential prospects and drive sales by bringing in the right customers. |
Email Subscribers | Content marketing strategies can also bring you more subscribers who may convert to potential prospects that help boost business. |
Case Studies – Inspiring Content Marketing Strategies
You have already seen different verticals for which you can execute campaigns and get the best results. However, it would be much better to see some of these strategies, especially those campaigns that top companies have successfully executed.
1. Creative – Canva’s Design Challenge
Regarding creative content marketing, no one probably does it better than Canva. The Canva Design Challenge, which called for creating unique and original images, is one of the best examples of a great content marketing strategy.
There are many reasons why the Canva Design Challenge brought out the essence of content marketing. For instance, the campaign managed to amass over 36,000 posts since it began under the hashtag #CanvaDesignChallenge.
However, the more crucial aspect of this campaign was letting the company share relevant content on social media platforms like Instagram without lifting a finger. Also, being an expert in design, Canva lets users take control of the campaign, allowing expert creators to come forth with out-of-the-box designs.
2. Social Media – Apple Shot on iPhone
Apple’s social media campaign – Shot on an iPhone, encouraged iPhone 13 and iPhone 13 Max users to share their best photo shots by taking advantage of the macro cameras. During the campaign, users took their best pictures on their iPhones and shared them on social media platforms using the hashtags #shotonaniPhone and #iPhonemacrochallenge.
The results were promising, as the posts got more than 60,000 likes on Instagram mobile. With this campaign, Apple showed that user-generated content and their campaigns work like a charm to promote products as they enable customers to share their experiences.
3. B2B – Salesforce’s Leading Through Change
Salesforce created a content marketing campaign called ‘Leading Through Change.’ The campaign helped the company support, inspire, and nurture businesses that worked to achieve better work-life balance. When work-from-home became the norm, companies had to engage better with their employees and increase vigilance. Salesforce’s campaign helped companies deployed remote workforces gain better engagement and improve leadership, resilience, equity, and sustainability.
The campaign offered Salesforce to step up as a leader in work-life balance and remote working and helped the company connect with its users. Connecting with its users also allowed the company to better engage with them and show that while change is not always easy, sticking to routines may not be the best way to do things.
Conclusion
If your content marketing strategy should go to the next level, you might want to look at some notable players who have successfully executed plans over the years. Here are a few such companies, each of which works with different types of content and can be an inspiration for your next campaign.
- Content Marketing Institute.
- Famous Campaigns
- Information is Beautiful
- Virtual Capitalist
- The Drum Content Awards
- UK Content Awards
- Content Marketing Awards
Your content marketing efforts will bear fruit if you can spend time and resources developing effective strategies. However, developing sustainable campaigns that can be beneficial in the long run would be even better.