Marketing is the backbone of brands and helps build meaningful customer relationships when integrated with sales. So, marketing is a fundamental aspect that helps build trust in your brands and boosts sales. In the initial stages, your marketing strategy will be simple. However, as your brands and company grow, your marketing and sales strategies must evolve.
When your brands have grown to a stage where you will need to focus more on your marketing strategies, that’s when automation systems play a vital role in increasing outreach.
Whatever marketing funnel you choose, automation systems can help with any task, including email, social media, and website management, automating tasks and making it easier for the teams to reach out to prospects.
What are Marketing Automation Systems?
Marketing automation is a process using which you can automate and streamline marketing processes and tasks. Marketing automation systems can help transform marketing operations. You can automate marketing activities such as getting new leads and managing them with the help of these systems. Automating marketing tasks can help you save time and money, which you can invest in other projects that will help your company grow.
Marketing automation systems can achieve a lot for the organization.
- They can help you with your website and SEO strategies.
- They can also help you with your content strategy.
- Marketing automation systems can help organizations with their demand-generation strategies.
- These systems integrate, evaluate, and automate marketing platforms and tools and help take your business to the next level.
Types of Marketing Automation Systems
Marketing automation systems come in different styles, each available at different prices and with various features. The two significant kinds of marketing automation systems are as follows.
1. B2B Marketing Automation Systems
B2B or Business-to-Business platforms are traditionally home-type marketing automation systems for various reasons.
- For starters, the B2B segment is a small target market focusing on multistage procurement processes.
- Second, these consumers rely on the same businesses they are customers of as part of an ongoing relationship.
So, this only means that B2B systems work in a relationship-focused environment where businesses try to let consumers know more about their products and services. Also, buying decisions are usually rational and involve groups rather than individuals.
However, the design of marketing automation software is such that it mostly suits B2B companies as opposed to B2C businesses, as they come with longer marketing-to-sales evolution and multiple data points for customer research and analysis.
2. B2C Marketing Automation Systems
Unlike B2B systems, B2C or Business-to-Consumer marketing automation systems come with a shorter sales cycle and focus on customer behavior to develop strategies than building relationships. While convincing customers in a much shorter span is an essential difference between B2C marketing automation systems, you mustn’t also count out that these software solutions keep it simple to gain customer interest instantly.
You can look at the table below to understand better how a B2C marketing automation system works.
| 1. | Getting to know the brand | In this step, customers get to know the brands and products better, which will help them with their buying decisions. |
| 2. | Complete the purchase | Customers can complete their purchases. |
So, as you can see, the B2C model is quicker than the B2B system, as here, customers purchase the brands or products as soon as they get to know them.
Examples of Marketing Automation Systems
With marketing automation systems, you can automate your marketing funnels and increase outreach with minimal resources. These systems have helped save marketing departments time and money regarding emails, website, and social media management tasks. Here’s how marketing automation systems can help with your email and social media strategies.
1. Emails
You can automate your email marketing campaigns, especially if you are a small business. Email marketing strategies can help bring more customers, and by automating your RSS-to-email and push-email campaigns, you not only save lots of time and money but also achieve your targets much faster.
2. Social Media
You can also automate your social media campaigns just like email marketing campaigns. However, you may not be able to automate real-time engagement with your customers or the responses, but you can still work with the rest of your campaigns.
Conclusion
You can automate other things with the help of marketing automation systems besides your email and social media campaigns. For instance, you can automate web hosting, management, and even analytics. Similarly, marketing automation systems can help you automate customer support by streamlining and generating helpful content for your users.
Automating web hosting and management can bring in more organic traffic to your website and, more importantly, more conversions. So, whether it is web hosting, analytics, an email, or social media campaign, remember that you can always depend on marketing automation systems for cost-effectiveness and, ultimately, better results.
