How to Create Winning Marketing Case Studies?

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Marketing case studies analyze the efficacy of your marketing tools or strategies. They also focus on the outcomes of those strategies, particularly measuring and learning from them. So, marketing case studies analyze the results of your marketing strategies and help suggest better implementations to increase sales and organic traffic.

 

Types of Marketing Case Studies

 

There are three major kinds of marketing case studies.

 

  1.   Third-person case studies.
  2.   Explanatory case studies.
  3.   Implementation case studies.

 

Third-person or client case studies tell you about the experience clients had with using your products or services.

Explanatory case studies are in-depth case studies that explore marketing strategies or tactics and their impact on the company and its offerings. These case studies work based on observation rather than hands-on experience and implementation.

Implementation case studies, as the name suggests, work based on real-world implementations of the strategies.

 

The Need for Marketing Case Studies

 

Marketing case studies is an excellent way to prove the worth of your product and service offerings. They not only tell about the credibility of your brand but also prove it with the help of real-life examples.

Here are a few examples that suggest marketing case studies are among the best ways to prove to consumers what your brands are worth.

  1.   Most consumers don’t trust advertising materials. According to a study conducted in 2020, only about 14% of consumers said they trusted brand advertising materials.
  2.   Consumers trust third-party reviews and testimonials and rely on facts and figures to make buying decisions. Research suggests that 91% of consumers between the ages of 18 and 34 years trust online reviews as much as they trust their peers.

 

So, customers look for social proof, and you can increase conversion rates by up to 34% by including testimonials on your website and social media. When this is the case, imagine what case studies can do for your products or service offerings.

 

Best Examples of Marketing Case Studies

 

Case studies can help increase campaign ROIs. However, you might need some convincing, just as case studies help convince customers about your brands, products, and services. Here are a few examples that should help you understand how marketing case studies work to persuade consumers to buy your brands.

 

1.    An Email Marketing Case by Your Therapy Source

 

You may think emails may be a thing of the past. However, Active Campaign is here to prove you wrong. Your Therapy Source, an online resource for physical therapy and pediatrics, got a 2000% ROI from their email marketing campaigns with the help of automation, where 30% of the revenue came from abandoned cart emails.

The case study combines the implementation and third-person types as it thoroughly explores how the company achieved these results.

 

2.    The Instagram Marketing Case Study by Converse

 

Converse has managed to maintain some of the highest engagement rates on Instagram. 1.79% of their posts have 15 times more engagement rates than their competitors, such as Nike. How has that been possible?

The premier company’s posts have a definite pattern if you look closely. Converse collaborated with highly influential creators to create some of their top posts. One of the best examples is Tyler – The Creator, who has gotten them a new level of engagement.

The new collaboration got the company 183,000 likes in just a few weeks. So, this shows that your outreach increases manifolds when you combine your target audiences.

Converse’s strategy is an excellent example of a tremendous explanatory case study, as there is no direct involvement by Active Campaign.

 

Conclusion

 

You should put the best practices to the test if you want to create winning case studies. The table below shows those practices.

 

Include a dedicated page for your case studies. You can emulate top companies and create killer case studies by including a dedicated page on your website and social media where customers can provide testimonials.
Incorporate CTAs You might also want to incorporate CTAs into your case studies for random visitors to find.
Include videos Actions speak louder than words; including a video can go a long way in convincing consumers to try your brand out.

 

So, follow these examples and practices to get the best out of your case studies and win customers.

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