It’s a rewarding career choice to become a digital marketing consultant on your own. This is a highly-sought profession and you can work remotely from your own home.
Online marketing professionals who are highly skilled and certified can make more than $100K a year. They offer digital consulting services for companies or agencies that need it. You will then learn:
- What are the expectations of online marketing consultants
- What skills are required.
- How to improve your skills
- How to Find Clients
- How much you could make.
An experienced digital marketer, a digital marketing consultant, is responsible for promoting or marketing products and services of businesses using all possible online marketing channels.
The job of the digital market strategist is to plan and oversee the implementation of the strategy in order to increase brand awareness and traffic.
Is there a difference between a Digital Marketing Manager, Specialist, or Consultant?
These are the main differences between digital marketing consultants and marketing professionals:
| Digital Marketing Consultants | Marketing Professionals |
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How to become a successful digital marketing consultant?
These are the essential skills that will make you a digital marketing consultant who is successful in 2023.
Search Engine Optimization (SEO).
If you are looking to make a career out of digital marketing, it is essential that you have a solid understanding of SEO. A crucial step in any digital marketing campaign is to learn how SEO can improve visibility for a site on search engines.
Your job as a consultant is to oversee your SEO team and create an SEO campaign which can produce real, measurable results. This is translated to higher rankings in the search engines and increased organic traffic.
If you are concerned that you do not have the best SEO skills, then you should get specialized training.
Paid advertising and marketing
Paid advertising accounts for a large percentage of online business marketing budgets. You will as a marketing consultant maximize the return on investment (ROI), for each dollar you spend on advertising.
This task will be completed successfully if you understand the different PPC platforms, including Google Ads and Facebook Ads.
These are three of the most popular PPC networks, but it is important to be aware that you can also use Twitter Ads and Pinterest Ads.
Working with large advertising budget companies is the best way to learn PPC. You will need the right skills to manage a $100K budget per month, and $10K is not enough.
You will be able to build confidence and a portfolio that can support campaigns with higher budgets, which means more revenue for your business.
Social Media Marketing (SMM).
An excellent digital marketing consultant must be able to utilize social media as a selling channel.
Social networks, especially Facebook, were once considered less crucial for conversions in the past. However they’ve proven to be more important over time.
It is important to understand how to create campaigns that drive traffic to your website from social media. You also need to learn how to use their community building features to increase brand awareness and customer engagement.
Content marketing
A large part of your time is spent managing content, in addition to budget management.
These can include website content, such as case studies and blog posts. Ad copies, social media posts and content that will be published on other sites as guest posts or sponsored material.
You will need to have experience in designing a content strategy that can be used for all your content requirements. Content strategy is the foundation of any content marketing campaign.
Email marketing
Many companies don’t know how to build a successful email list. If you are able to offer this service to them, both of your businesses will benefit.
You will need to be familiar with email marketing to make it a successful sales channel.
If this is a skill that you are lacking, then start studying basic and advanced email marketing concepts.
Conversion optimization
Only conversion optimization can increase revenue without increasing traffic.
You can immediately bring benefits to your business by becoming a conversion optimization specialist. This automatically leads to higher fees and the possibility of taking on more projects.
A company might sell a product for $5000 at a 1.5% conversion rate. You can raise the conversion rate from 1.5% to 2.5% and generate additional revenue. This will allow you to gain more business.
