Today’s marketer has a full-time job. They create content and drive traffic. Your success. The case study, regardless of the marketing materials used, is an important piece that every company should have.
You can get the best case studies by leveraging relationships. You must first create a strategy for selecting candidates. Participants must be knowledgeable about products and have impressive results. Highlight notable brands that you have worked with, if possible.
It is crucial to establish trust when communicating with participants. If you want to create something real, then take what is written from your application case study. Start by inviting potential participants to share their stories.
Remember that clients can be busy as you work through interview processes. Prepare yourself. Be concise and open-ended in your questions. Encourage your participants to share their stories and move the discussion forward.
After you have gathered the information, it is time to begin writing. A “hero’s Journey” narrative is one in which a hero embarks on an adventure and wins a victory. Then, he returns to his home transformed or changed. Sid Smith says that a loose interpretation of Joseph Campbell’s literary theory could be used in his marketing case study.
Hero suffers a loss or experiences a serious problem…
Hero tries to solve problems using the normal methods but fails…
The hero embarks on a trip and finds an ally…
The problem is solved by Hero, who overcomes all odds
Hero triumphs and tells about his victory.
This is what does it all signify? Case studies are driven by storytelling. Find out about your customers and their goals. Also, find out how you helped them achieve their goals.
Although this may sound obvious, a marketing case without facts can be as inexplicable as a car that runs out of gas before it reaches its destination. It’s important to provide facts but it is equally vital to present real numbers as well as real evidence.
Instead of using ambiguous terms like “doubled traffic” and “tripled conversions”, display actual numbers. Data should be clear.
Your overall story should include numbers. These numbers will show tangible results. Data can be used to show where customers started and where they are now with your assistance if it is properly presented.
It’s crucial to have real data. But it is equally vital to give specific strategies. A conclusion should clearly show how the product or service affected your customer and how they reached their goals.
Instead of simply describing how you helped your customer, share with your audience how your services affected your customer. You’ve now told your story. This is your chance to complete it.
Agile Marketing Systems Inc helps business owners quickly and efficiently improve their brand, online reputations and search engine visibility.